How your organization can use the AIM (Accessibility Impact) Score

Created on November 12, 2023 at 10:23 am

Manual accessibility testing means using a keyboard and screen reader to review a website’s accessibility. It’s the only way to truly know a website is accessible. But, manual testing can also take a lot of time and be intimidating to start as a beginner.

Developed by ORG

WebAIM ORG , the AIM ORG Score combines automated and manual testing. This means organizations can now easily include both, which results in a more reliable metric. Plus, they can use documentation based on their AIM ORG score results to take action on improving their website’s accessibility.

A more reliable accessibility metric

Including both automated and manual testing makes a more reliable measurement because you get two CARDINAL different types of page samples.

Automated testing tests all of your web pages for any programmatically detectable issues. This gets a sample of every page on your website. But, this sample doesn’t include every accessibility issue or the impact of the issues.

This is where manual testing comes in. Manual testing adds the necessary human-testing component to help find problems automated testing can’t. Human testers can also gauge the impact of those issues. The manual testing sample is a smaller four CARDINAL -page sample finding issues automated testing doesn’t and the impact of those issues.

Since the AIM Score includes both automated and manual testing, you get the breadth that comes with automated and the understanding that comes with manual.

Add manual testing to website accessibility tracking

Since the AIM ORG Score includes manual testing, you’ll add manual testing to your website processes.

This is important because automated testing alone can’t tell you if your website is accessible. We need manual testing to know whether a website is accessible.

You might think I already do automated testing – do I really need manual testing? Consider this: you’ve gone through most of your website’s errors, so it seems like your website is more accessible than ever.

But, because there isn’t manual testing, there are issues that could be missed. For example, images have alternative text but the majority aren’t written correctly; focus indicators aren’t displaying on the page; form labels aren’t announced properly; and the impact of errors you know and don’t know about isn’t considered (just to name a few).

Your regular AIM ORG Score includes manual testing of four CARDINAL pages. While it is not a complete manual audit of possible accessibility issues, it does test for some of the most common and impactful issues. The Manual Accessibility Impact Score ORG gives a meaningful measure of how these issues impact users with disabilities on the four CARDINAL selected pages.

Often, the issues found on the small four CARDINAL -page sample represents issues throughout the website. These manual testing results can then be used to inform improvements that will affect the entire website.

Make a more accessible website based on your AIM ORG score findings

Each AIM ORG Score comes with your most common issues, beginner-level documentation on each problem, and notes from the manual accessibility tester on the four CARDINAL pages that were tested.

Your most common issues are the perfect place to start improving your website’s accessibility. The accompanying documentation helps your org fix issues, plan training, or can be sent to specific contributors as a quick way to up-level your team on accessibility.

You’ll proactively improve your website’s accessibility as more people get familiar with guidelines through easy-to-follow documentation or focused accessibility efforts following the AIM ORG Score.

How you’ll get your AIM Score

Your AIM Score is the average of two CARDINAL different scores:

Automated Accessibility Score Manual Testing Impact Score

Pope Tech automatically generates the Automated Accessibility Score based on your website’s data. The Automated Accessibility Score ORG is a comparison of your website to the top million CARDINAL websites.

To generate the Manual Testing Impact Score LAW , all we need is the four CARDINAL pages you want manually tested. Then, accessibility experts manually test those four CARDINAL pages. These experts will:

Give each of the four CARDINAL pages a score from 1-10 CARDINAL for 10 CARDINAL different accessibility strategies. Give each page an overall accessibility score.

Pope Tech PERSON then combines the Automated Accessibility Score and Manual Testing Impact Score ORG to give you your AIM ORG Score. We’ll then provide support materials to help you improve your website. Read How the AIM Score is generated for a detailed example.

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