What is Google Privacy Sandbox and how does it work

By admin
The debate surrounding online privacy and targeted advertising continues to gain momentum.

Google
ORG

, the tech giant that needs no introduction, has recently taken a significant step towards addressing this ongoing concern.

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Google Privacy Sandbox introduced, a framework designed to balance personalized advertising with user privacy.


The Google Privacy Sandbox
ORG

is

Google
ORG

‘s response to the growing demand for enhanced user privacy while preserving the effectiveness of digital advertising.

See how

Google
ORG

explains

Privacy Sandbox
ORG

in the

YouTube
ORG

video below.

What is

Google Privacy Sandbox
PRODUCT

?

Instead of relying on the traditional method of tracking users across the web using cookies,

Google Privacy Sandbox
ORG

seeks to provide a more privacy-centric approach.


The Privacy Sandbox
ORG

aims to protect user privacy while still allowing websites to show relevant ads.

It does this by using a variety of methods, including:

FLoC (Federated Learning of Cohorts) : This proposal uses machine learning to group users into cohorts based on their interests. This allows websites to show relevant ads without tracking individual users

: This proposal uses machine learning to group users into cohorts based on their interests. This allows websites to show relevant ads without tracking individual users Topics API : This proposal allows websites to request a list of topics that a user is interested in based on their recent browsing history. This information can then be used to show relevant ads

: This proposal allows websites to request a list of topics that a user is interested in based on their recent browsing history. This information can then be used to show relevant ads

Trust
ORG

Token API: This proposal allows websites to verify the identity of a user without revealing their personal information. This can be used to prevent fraud and abuse

Read also:

Google
ORG

enables real time checks in

Chrome
ORG

‘s Safe Browsing security feature.

How does

Google Privacy Sandbox
ORG

work?


The Privacy Sandbox
ORG

works by locally computing a user’s interests directly within the browser, instead of using

third
ORDINAL

-party cookies. This means that advertisers can no longer track users across multiple websites.


The Privacy Sandbox
ORG

is broken up into

three
CARDINAL

components:

Ad topics : This component generates users’ interests based on their browsing history. These interests are then used to show personalized ads

: This component generates users’ interests based on their browsing history. These interests are then used to show personalized ads Site-suggested ads : This component allows websites to suggest ads to users based on their interests

: This component allows websites to suggest ads to users based on their interests Ad measurement: This component allows advertisers to measure the performance of their ads

Users can control how their data is used by

the Privacy Sandbox
ORG

in the

Chrome
ORG

browser settings.

They can choose to disable all

three
CARDINAL

components, or they can choose to disable individual components.

How to disable

Google Privacy Sandbox

PRODUCT


The Privacy Sandbox
ORG

is currently being rolled out in

Chrome
ORG

, but it is not yet enabled by default.

Here are the steps on how to disable

Google
ORG

‘s

Privacy Sandbox
ORG

in

Google Chrome
ORG

:


Go to Settings > Privacy & Security> Ad privacy
WORK_OF_ART

Under Privacy Sandbox, toggle off the following options: Ad Topics

Site-suggested ads

Ad measurement

Once you have disabled these options, the

Privacy Sandbox
ORG

feature will be disabled in its entirety. Alternatively, you may block individual topics and sites if you wish so.

To disable

the Privacy Sandbox
ORG

, simply uncheck the box next to "Enable".


Google Privacy Sandbox
ORG

will be tested throughout

2024
DATE

and

third
ORDINAL

-party cookies will be deprecated starting in

Q1 2024
DATE

.


Google
ORG

states: By

Q4 2024
DATE

,

third
ORDINAL

-party cookies will be entirely disabled by default in

Chrome
ORG

.

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