Unlocking insights with the new Bing Webmaster Tools Performance Report

By admin
Keeping up with the latest advancements in

Search Engine Optimization
ORG

(SEO) is crucial for website owners and digital marketers.

Today
DATE

, we are introducing an update to

the Bing Webmaster Tools Performance Report
ORG

that vastly expands on the data types available to help SEO professionals gain deeper insights into their website performance


Expanded Performance Metrics
WORK_OF_ART

The new

Bing Webmaster Tools Performance Report
ORG

provides a wealth of insights for website owners and SEO experts. Previously, the report focused on web and crawl indexing performance, offering a partial understanding of how Bing indexed websites. perform. With the latest update, we’ve improved Bing web data by combining web and chat clicks and impressions, and we now offer performance data for numerous new verticals or answers,

Bing Images
PERSON

, Bing Videos,

Bing News
ORG

,

Bing Knowledge Panel
ORG

, and a combined view of all of them. This is in addition to the indexing report (number of URLs indexed, crawled, crawled with errors) already available

today
DATE

. .

Accessing Performance Data for Bing Web + Chat

This update empowers webmasters to access crucial metrics, including clicks, impressions, and click-through rates (CTRs) for web and chat combined.

New Insights for SEO

By accessing granular data across most information displayed, SEO professionals can gain deeper insights into their website’s performance across

Bing
PERSON

, enabling them to compare, refine their strategies and, optimize their content and online presence to maximize clicks, impressions, and overall performance. Bing Performance help page provides detailed information on how Bing Performance counts displays and impressions.

Search Performance API Release

The Search Performance corresponding API now reports on all traffic combined instead of only web. A future update will let you access data per area, like on the web site.

Future Performance Report Extension

Keywords and URLs are currently reported only for the web. We are considering expanding and reporting this data to other areas.

Fabrice

Canel
PERSON

and

Saral Nigam

PERSON

Bing Webmaster Tools team