‘Reclaim Expression’: An immersive installation that puts you at the center of the internet

By admin
The installation “

Reclaim Expression
WORK_OF_ART

” was created by the

Liganova Horizon
ORG

team led by

Sebastian Kraus
PERSON

and in collaboration with

Christine Mayerhofer
PERSON

for

Mozilla
ORG

’s Reclaim the Internet event in

Berlin
GPE

on

Oct. 12 to 16, 2023
DATE

.


Mozilla
ORG

’s Reclaim the Internet event at

the Alte Münze
FAC

in

Berlin
GPE

, happening

Oct. 12 to 16
DATE

, features an immersive journey that invites people to act, build and choose to reimagine our digital future. The journey includes

three
CARDINAL

art installations where visitors can explore how reclaiming the internet will help us take back expression, inspiration and wonder online.

Below is a preview of the installation “

Reclaim Expression
WORK_OF_ART

,” created by the

Liganova Horizon
ORG

team led by

Sebastian Kraus
PERSON

and in collaboration with

Christine Mayerhofer
PERSON

. You can click the following links to read about the other

two
CARDINAL

installations: “

Reclaim Inspiration
WORK_OF_ART

” and “

Reclaim Wonder
WORK_OF_ART

.” Reserve free tickets to all

three
CARDINAL

exhibits here.

Imagine the internet with you at the center, rather than big tech and its profit margins. What would it feel like?

That was the assignment for digital artist

Christine Mayerhofer
PERSON

and

Liganova Horizon
ORG

’s executive creative director,

Sebastian Kraus
PERSON

. They embarked on building an interactive art installation that embodies

Mozilla
ORG

’s mission to empower everyone so that we, as individuals, can shape the internet and our own experiences online.

Visitors who step into the exhibit, titled “

Reclaim Expression
WORK_OF_ART

,” are handed the reins to craft the room’s aesthetic by uploading personal images from their camera rolls. Through projection mapping and reactive soundscapes, people’s contributions transform the space in real time.

“We wanted to create a digital landscape that’s interactively shapeable,”

Sebastian
PERSON

said. “Every time you participate, you bring in an expression, the whole landscape will change.”


Sebastian
PERSON

, who doesn’t consider himself a traditional artist but has worked in creative branding for

the last two decades
DATE

, found the project challenging but less restrictive than what a traditional advertising career typically allows. He was inspired by his

first
ORDINAL

internet experience, in

1995
DATE

: “It was quite a mess with our

first
ORDINAL

computer. It took ages for a website to load with a 56k [dial-up] modem. But even then, I got a glimpse of what the internet could be. I connected with other students and worked on school projects online. It was a time of excitement and discovery.”

“Maybe people will laugh. Maybe they’ll feel connected to other humans. … They should be able to feel that it’s their own, live experience.”

Christine Mayerhofer

PERSON


Sebastian
PERSON

’s experience in creative advertising complemented

Christine
PERSON

’s extensive background in immersive art. She

first
ORDINAL

started manipulating light to create large installations as a college student, saying that light – even when produced by a machine – made her feel alive.

Christine
PERSON

hopes visitors to the exhibit feel the same way. “I tried to make it emotional,” she said. “Maybe people will laugh. Maybe they’ll feel connected to other humans. I want them to interpret [the installation] themselves and not need an explanation. They should be able to feel that it’s their own, live experience.”

Like

Sebastian
PERSON

,

Christine
PERSON

’s

first
ORDINAL

memory of using the internet involved connection with others. “I remember

one
CARDINAL

holiday, when I was

14
DATE

, waking up

early every day
DATE

just to check if someone’s online. All I did was chat with people.”

Threading their early online experiences to the project at hand,

Sebastian
PERSON

and

Christine
PERSON

created something that reflects what they both hope for the future of the internet: a space where people can express their individuality while connecting with others to build something unique for everyone. Corporations may be the ones who build the online platforms we use, but people – once we recognize and wield our power – have the ability to make technology more transparent, responsible and inclusive.

“The internet is fluid, growing all the time,”

Christine
PERSON

said. “People can come together, take care of this tool and handle it with honesty, so that it serves and remains free for everybody.”


Sebastian
PERSON

added, “You will be surprised what kind of nice things will happen if we all collaborate and work together.”