Optimize your marketing efforts with full-funnel Google Analytics attribution

By admin
Understanding what marketing channels and campaigns are most effective in driving business growth is critical to developer success.

Shopify developers have already been able to access conversion insights through our integration with

Google Analytics
ORG

— by adding your

Google Analytics
ORG

tracking ID in your

Partner Dashboard
PERSON

, you were able to see which activities were resulting in a merchant clicking the ‘Install’ button on your app listing or the ‘Try theme ’ button on your theme listing.

While this conversion event didn’t guarantee the merchant went on to successfully install your app or theme, it did provide a good proxy, enabling you to gain insight on where and how to optimize your marketing activities and ad spend.

Get the full picture

Now, we’re rolling out access to the actual app and theme install events themselves to provide developers with more robust, full funnel analytics to best understand the cost-benefit of your various marketing channels and campaigns.

With the addition of the app and theme install events, you can now easily and confidently compare the performance of your various marketing efforts, like

Shopify App Store
ORG

Ads, both on and off Shopify.

On top of this, you can even tie the app or theme install event to a

Shop
ORG

ID, enabling richer insights on the type of merchants that are installing your app or theme.

Easy setup

Adding Google Analytics to your app or theme listing takes only a few steps. Just follow the directions in our docs for tracking your listing traffic for apps or themes.

Once you’ve added your tracking information, Shopify will automatically pass through the app or theme installation event, which you can then use in your

Google Analytics
ORG

account to generate richer insights on what channels and campaigns are driving merchants to install your app or theme.

Get started in your

Partner Dashboard
PERSON

.