Generative AI in Search expands to more than 120 new countries and territories

By admin

This year
DATE

, we’ve been testing how generative

AI
ORG

in

Search
ORG

can help people find what they’re looking for in new, faster ways. With Search Generative Experience (SGE), you can get AI-powered overviews that bring together the most helpful and relevant information available for your search.

Already, generative

AI
ORG

in

Search
ORG

is allowing us to serve a wider range of information needs, including those that benefit from multiple perspectives. With

SGE
ORG

, we’re showing more links, and links to a wider range of sources on the results page, creating new opportunities for content to be discovered.

As we’ve continually improved the experience, we’ve also expanded internationally beyond

the United States
GPE

with recent launches in

India
GPE

and

Japan
GPE

. So far, the vast majority of feedback in all

three
CARDINAL

countries has been positive, and people are finding generative AI particularly useful for complex questions they wouldn’t typically think to search.

Now, in our largest global expansion yet, we’re bringing generative AI in

Search
ORG

to

more than 120
CARDINAL

new countries and territories, along with support for

four
CARDINAL

new languages. And we’re introducing a few upgrades, launching

first
ORDINAL

in the

U.S.
GPE

, that will make

SGE
ORG

more interactive as you search – including easier follow-ups, AI-powered translation help, and more definitions for topics like coding.

Launching in

more than 120
CARDINAL

new countries and territories, plus

four
CARDINAL

new languages

Starting

today
DATE

, we’re bringing

Search Labs
ORG

and SGE in

English
LANGUAGE

to

more than 120
CARDINAL

new countries and territories around the world, including

Mexico
GPE

,

Brazil
GPE

,

South Korea
GPE

,

Indonesia
GPE

,

Nigeria
GPE

,

Kenya
GPE

and

South Africa
GPE

.

As part of this expansion, we’re also enabling

four
CARDINAL

new languages for everyone using SGE:

Spanish
LANGUAGE

,

Portuguese
NORP

,

Korean
NORP

and

Indonesian
NORP

. So if, for example, you’re a

Spanish
NORP

speaker in the

U.S.
GPE

, you can now use generative

AI
ORG

in

Search
ORG

with your preferred language.