Free SEO Audit Template for 2023

By admin
Get the

week
DATE

‘s best marketing content

The number of times this article was shared on

Twitter
ORG

.

Shows estimated

monthly
DATE

search traffic to this article according to

Ahrefs
ORG

data. The actual search traffic (as reported in

Google Analytics
ORG

) is usually

3
CARDINAL

-5 times bigger.

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in

Google
ORG

.

Looking to improve your website’s SEO but don’t know where to start?

Use our free SEO audit template to find SEO issues that need fixing.

Contents

Download the SEO audit template

Sidenote. Looking for a different format? Looking for a different format? Request it here

Why you should use our template

Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small stuff rarely does much for your rankings. It’s better to spend

80%
PERCENT

of your time fixing the

20%
PERCENT

of things that matter.

It’s also:

Easy to follow (each step has clear instructions).

Easy to outsource (just send it to an employee, freelancer, or

VA
GPE

).

Interactive (check each item off the checklist as you go).

Doing an SEO audit for a client? My buddy

Patrick
PERSON

(who’s done way more SEO audits for clients than me!) has some great advice: If clients are coming to you asking for an audit, they already have a pain point. Talk to them. Solve that

one
CARDINAL

thing and they’ll be happy with the audit.

Patrick Stox
PERSON

, Product Advisor

Ahrefs
PERSON

What the template covers

Our template has

13
CARDINAL

items focused on issues in

three
CARDINAL

categories:

Technical issues like indexing and crawling.

like indexing and crawling. Content issues like outdated content and content gaps.

like outdated content and content gaps. Link issues like dead pages with backlinks.

Sidenote. Remember that we’re not focused on finding every issue under the sun here. We’re focused on finding and fixing the stuff that matters. That’s why our template only has

13
CARDINAL

steps, not an overwhelming

100-200
CARDINAL

like many others. Remember that we’re not focused on finding every issue under the sun here. We’re focused on finding and fixing the stuff that matters. That’s why our template only has

13
CARDINAL

steps, not an overwhelming

100-200
CARDINAL

like many others.

How to use the template

Follow these

three
CARDINAL

simple steps.


1
CARDINAL

. Crawl your website

Set up a free

Ahrefs Webmaster Tools
ORG

(AWT) account and crawl your website with Site Audit. (Make sure to tick the “

Backlinks
ORG

” option under “Crawl settings” as this is important for

one
CARDINAL

of the checks in the template).


2
CARDINAL

. Download and follow the template

Check off items as you complete them.


3
CARDINAL

. Get help with further reading links

You’ll find these in the template. Use them if you’re having trouble following a step or fixing an issue.

Next steps

Keep an eye on your organic traffic in

Google Search Console
ORG

or

Ahrefs
ORG

’ Site Explorer. Hopefully, fixing the issues in our SEO audit template will lead to some improvement.

I also recommend scheduling regular crawls in

Ahrefs
GPE

’ Site Audit. This will alert you to important SEO issues as they happen so you can fix them before they cause problems.

Got questions? Ping me on X (Twitter).