Celebrating 15 Years of DuckDuckGo

By admin
Founder and CEO,

Gabriel Weinberg
PERSON

, celebrates DuckDuckGo’s past, present, and future:


Fifteen years ago
DATE

, I launched DuckDuckGo from my basement in

Valley Forge
LOC

,

Pennsylvania
GPE

, hoping to offer a user-centric alternative to

Google
ORG

. This was

2008
DATE



years
DATE

before

Snowden
PERSON

,

a decade
DATE

before

Cambridge Analytica
ORG

, and more broadly before the world had started to realize the scary power and creepy surveillance of companies like

Google
ORG

and

Facebook
ORG

.

Growth was very slow at

first
ORDINAL

. It was just me behind the scenes for quite a while, putting together the search engine and asking people for feedback. I realized DuckDuckGo was resonating with people when things really started to pick up in

2011
DATE

, so I started building out the team (many of whom are still at the company

today
DATE

) and we established our company vision to raise the standard of trust online.


Today
DATE

, that vision remains the same.

Fifteen years later
DATE

we’ve built something truly rare in tech: a healthy, profitable company that protects user privacy, instead of exploiting it.

People care about their online privacy. That’s what fuels our growth. According to a recent

Forrester
PERSON

study,

87%
PERCENT

of

US
GPE

online adults “use

at least one
CARDINAL

privacy- or security-protecting tool online.”

While our product started as a search engine,

today
DATE

it’s a free, mobile and desktop browser with our private search engine built-in, along with

more than a dozen
CARDINAL

other tracking protections, many that are unique to DuckDuckGo (if you want to know more about them, I’ve added a list below). This is combined with the simple promise laid out in our Privacy Policy: we don’t track you.

We design our product so that this uniquely comprehensive and overlapping set of privacy protections is seamless to users: it just works without having to know anything about the technical details or deal with complicated settings. All you have to do is switch your browser to DuckDuckGo across all your devices and you get privacy by default.


The DuckDuckGo Privacy Browser
WORK_OF_ART

is available on

macOS
ORG

,

Windows
ORG

, iOS, and

Android
ORG

.

I’ve always believed that the easier we can make getting online privacy, the more people will switch to DuckDuckGo. That’s why our browser and browser extensions have been downloaded

more than 250 million
MONEY

times. This has propelled our search engine to hold the #

2
MONEY

position in mobile market share and #

3
MONEY

overall in the

U.S.
GPE

and

over 20
CARDINAL

other major markets including the

UK
GPE

,

Germany
GPE

,

France
GPE

,

India
GPE

,

Australia
GPE

, and

Canada
GPE

. Over

the past three years
DATE

alone, people have made

more than 100 billion
MONEY

private searches on DuckDuckGo.

I want to thank everyone who has and continues to use and support DuckDuckGo. We appreciate you!

DuckDuckGrowth over

the years
DATE

.

And, to those who aren’t users, we’d love for you to give us a try, or another try if it’s been a while since the last time. We’ve been continually improving our core search, browse, and email experiences. Looking forward, you’ll see DuckDuckGo introduce new product experiences that similarly work together to help you protect even more of what you do online.

I continue to believe there remains huge, pent-up demand for privacy-respecting alternatives to

Google
ORG

if it were easier to switch search and browser defaults across devices. That is, I believe we’d be much bigger, perhaps

as much as
PERCENT

ten times bigger, if it wasn’t for

Google
ORG

’s anticompetitive tactics.

In any case, with ever-increasing exploitation of personal data by

Google
ORG

,

Facebook
ORG

, and others, we believe our work is as important as ever. That’s why we’ll remain laser-focused on our product vision of being the “easy button” for privacy.


15
CARDINAL

DuckDuckFacts for

15 years
DATE

of DuckDuckGo

Now that you know more about what we do and why we do it, I thought I’d also share some things you might not know from

our past 15 years
DATE

:

Unpacking the "easy button" for privacy

Your privacy is constantly under threat by companies using your personal data, leaking it, or even selling it to others and then using it to try to manipulate you with creepy ads, discriminate against you, and more. To help prevent this from happening, DuckDuckGo browsers offer the most comprehensive privacy protection by default without breaking your online experience. Because trackers are always working to get around privacy protections, we’ve layered on many types of unique and innovative protections by default that don’t exist in most browsers or browser extensions. We’re continually working to improve these protections while also introducing new protections to address emerging threats.

For those interested, here’s some more info on our various privacy protections:

You get all of this with

one
CARDINAL

download, and more is coming – stay tuned!